VQ Knowledge and Strategy Forum 2014

Welcome to the 5th annual VQ Knowledge and Strategy Forum at the Grand Hôtel in Stockholm on 8 October 2014. Join us for our five years' anniversary of Scandinavia's leading legal strategy event!

VQ Knowledge and Strategy Forum covers topics of interest in leadership, strategy, innovation and technology for the legal and professional services market.

This year the program will focus on productivity, pricing strategies, profit growth, legal process strategies, client/law firm relationships and how the development of the in-house counsel role is changing the dynamics of legal service.

Furthermore, exclusively at VQ Forum, Poolia Legal will present the Swedish General Counsel report based on a survey taken by General Counsels and CEOs in Sweden about the development of the in-house legal role, where it exists in the corporate value chain, and how to set relevant KPIs for the legal department.

A panel of in-house expertise, CEOs of some of Sweden's largest corporations and managing partners of leading law firms will then discuss the report and the value of legal advice from different aspects.

Keynote speaker

Foto Richard Burcher

The global legal pricing guru, Richard Burcher, will deliver the keynote presentation on "Smart Pricing: 25% Profit Growth in 1 Year".

Richard Burcher is a former practicing lawyer and managing partner with over 30 years experience. Following post-graduate study in pricing-related disciplines, Richard now devotes all his time to legal services pricing consultancy work and is widely regarded as the leading international authority on pricing legal services.

Speakers and chairperson

Foto Jonathan Whittaker

Jonathan Whittaker, Senior Partner, SAS Daniels LLP, has been an Equity Partner since 1985 and has therefore seen at first hand the changes and challenges facing the legal profession for almost 30 years as a business owner. He will share and discuss his experiences of this journey and why doing what you have always done is not the answer in 2014. How to sell legal advice and stand out from the competition is a challenge to be faced and answered. And how are you going to make a reasonable profit at the same time?

Foto Alex Hamilton

Alex Hamilton is CEO and founder of Radiant Law, a law firm built from the ground up to improve the client experience, focusing on better value and price certainty. The firm has a flat structure business model and focus on processes in all projects to ensure that clients unlock more value, and provide fixed prices in all their projects. Alex Hamilton has been recognised by the FT's Innovative Lawyer Awards several times.

Foto Tine Waersten

Tine E. Wærsten is head of KM and Marketing at Advokatfirmaet Selmer DA, one of Norway's leading business law firms. Selmer has always strived to work in innovative ways, constantly among the first to adopt new ideas. Selmer was the first Norwegian law firm to hire a CEO with business background, the first to employ financial and strategic advisors and to later to expand its multidisciplinary services by hiring investigators.

Foto Anna Lensmar-Friedman Anna Lensmar-Friedman, CEO of Poolia Legal, will presents the results from the Swedish General Counsel report with analysis and shares her experience as a recruiter talking to many in-house legal counsels about their role in the company, about the commercial value that the in-house legal team can contribute with and how that value can be measured. She will also share the experience from meeting with the CEO's and CFO's, hiring the in-house legal counsels, who sometimes have a quite different view of the in-house legal role.

A panel of in-house expertise, CEOs and CFOs of some of Sweden's largest corporations and managing partners of leading law firms will then discuss the report and the value of legal advice from different aspects.

Foto Maria-Pia Hope Foto Eva Blonde Foto Biörn Riese Foto Magnus Billing Foto Jonas Bengtsson Foto Carl-Viggo Östlund

Panelists include Maria-Pia Hope, Managing Partner and CEO, Vinge, Eva Blonde, Country Counsel Sweden and Nordic Region Counsel, Hewlett-Packard Sverige AB, Biörn Riese, Partner and Chairman of the Board, Mannheimer Swartling, Magnus Billing, Senior Vice President, President of NASDAQ OMX Nordics and NASDAQ OMX Stockholm, Jonas Bengtsson, General Counsel and Company Secretary, TeliaSonera AB, and Carl-Viggo Östlund, former CEO of e.g. SBAB, Nordnet Bank, SalusAnsvar.

Foto Christina Wikström

Christina Wikström, Managing Director and Senior Legal Advisor with Wikström & Partners AB, with several General Counsel positions within the IT and Telecom industry in her CV, will share her experiences on offshoring legal services from a Swedish organization and give us practical guidance on possible benefits and relevant risks. Offshoring and Legal Process Outsourcing is buzz words in the legal industry today. But does it really work and add value? Is it relevant for in-house counsels and law firms in Sweden?

Annette Magnusson, Secretary General of the Arbitration Institute of the Stockholm Chamber of Commerce, will be the chairperson of the conference.

Further speaker information »

Parallel seminar on information security

After the afternoon tea, delegates can choose to attend a seminar in Swedish on information security, which will be held parallel to the main program.

Further seminar information (in Swedish) »

Cocktail reception

After the end of the conference programme there will be a complimentary cocktail reception for all attendees at Grand Hôtel, starting at 5:00 pm.


This year the conference will take place at the Grand Hôtel in Stockholm, which has been home to celebrities, high-profile events and everyday bon-vivants since 1874. Situated in the best waterfront location imaginable, the hotel overlooks the Royal Palace and Gamla Stan, Stockholm's old town.

Information and registration

To make reservations for the forum, please contact us at info@vqab.se.

Do not miss our discounts:

Early bird discount 30%: Register prior to 31 May 2014 to receive 30% discount.

Early bird discount 15%: Register prior to 31 August 2014 to receive 15% discount

Company discount 3 for 2: If you register three delegates from the same company you receive a discount for the third delegate, i.e. three persons can attend for the price of two delegate fees.

Please find further information about delegates fees and registration here »

Exhibition and sponsorship opportunities

For details of all opportunities available to feature your services and products at this event, please contact VQ at info@vqab.se.


Further information about VQ Forum's partners and sponsors is available here.

Report from VQ Forum 2013 »

VQ Forum 2013 mingle 1

VQ Forum 2013 venue

VQ Forum 2013 cocktail mingle

VQ Forum 2013 FT exhibit

VQ Forum 2013 mingle 3

VQ Forum 2013 afternoon tea table

Photographer Björn Leijon